KOI BEAUTY
Brand Identity
2019
Koi Beauty is a brand concept for aromatherapy body care. The concept was inspired by the elegance, flow, and delicate quality of the Koi Fish. Their movements are gentle and soothing, just like the therapeutic scents of the products.
For the color palette, I toned down the red color of Koi Fish to coral to portray more of its gentle side. The color is soft, but still has a strong and vibrant tone to it. Contrasted with the soft brown, it is hoped to create a statement in a subtle way. I also added gradient to represent the transparency of its fins.​​​​​​​
I decided to make the Koi Fish illustration big to attract consumer's attention and be unique among other beauty products in the market. The illustration can be used together with the brand title as logotype in more formal settings like business cards, or used separately in the packaging as a graphic aspect. I also added the paintbrush decoration on the background mimicking the pattern on the fish's body that could be used as secondary element in the shopping bag.
