INDOGO FOOD
TRUCK
Brand Identity
2020
IndoGo is a combination of traditional and modern Indonesian values. The food is served in a wrap as the solution for a quicker and easier serving of usually complex Indonesian cuisines. The typeface resembles traditional Javanese writing.
The three illustrations chosen represent common Indonesian values which are Hardworking, Patience, and Gotong-Royong. The farmer plowing shows how hard he works day and night to take care of the rice paddies. Woman painting Batik shows patience because traditionally the intricate detail of Batik fabric is hand-painted. Two farmers helping each other lift the harvest shows gotong-royong which roughly translates to cooperation among people in the community. Flower ornaments around the illustration resemble typical Batik patterns.
